Erase the futile,
focus on real matter
#conibambini - Tutta un'altra storia intends to put the children and their needs at the center, to give them a space to express themselves, to remove the idea of "invisible generation".
The style of the campaign is inspired by the youthful universe: rebellion, the will to express oneself, to write on the walls and on the signs, calligra at a botched, imperfect, direct, naive.
The three themes are hand written, large, with the aim of covering more obvious and mainstream topics. It's a reverse act of vandalism: frivolous issues are canceled, while the most urgent and relevant ones are highlighted.
Client: Impresa sociale Con i bambini